{"product_id":"digital-product-1","title":"The Psychology of Selling","description":"\u003cp\u003ePeople don’t buy products.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThey buy progress.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eA better future.\u003c\/p\u003e\n\u003cp\u003eA solution to a problem.\u003c\/p\u003e\n\u003cp\u003eA feeling.\u003c\/p\u003e\n\u003cp\u003eA belief.\u003c\/p\u003e\n\u003cp\u003eA possibility.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eYet most people have little understanding of what truly drives those decisions.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhy do some ideas spread while others disappear?\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhy do certain brands earn trust almost instantly?\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhy do people follow, click, share and buy?\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eThe Psychology of Selling\u003c\/i\u003e, Anais Adinda explores the hidden psychological forces that influence human behavior and shape consumer decisions every day.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCombining insights from psychology, neuroscience and behavioral economics, this book reveals the science behind trust, influence, desire, persuasion and decision-making.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eNot through theories alone.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBut through practical principles that can be seen everywhere once you learn to recognize them.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhether you’re an entrepreneur, marketer, creator or lifelong student of human behavior, this book will forever change the way you understand why people do what they do.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBecause the moment you understand people, everything else becomes easier.\u003c\/p\u003e","brand":"Women's Wealth Academy","offers":[{"title":"Default Title","offer_id":47703700209854,"sku":null,"price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1901\/3566\/files\/3A85CC45-0FF3-44AD-8830-B492CB315241.png?v=1782236332","url":"https:\/\/womenswealthacademy.co\/products\/digital-product-1","provider":"Women's Wealth Academy","version":"1.0","type":"link"}